Top 10 Best Home Decor Brands In India (2023)

In the vast and diverse world of home décor, choosing the perfect elements to make your space a reflection of your personality can be an exciting yet daunting task. With India’s rich heritage of craftsmanship blending with contemporary design sensibilities, the country’s home décor industry has witnessed a dynamic shift.

Today, India hosts an impressive array of brands, each offering unique products that beautifully encapsulate this blend of tradition and modernity, to make your house truly feel like a home.

In this extensive guide, we dive deep into the Best Home Decor Brands in India that are transforming Indian homes with their unique offerings. Whether you’re setting up a new home, or looking to refresh your existing space, these brands cater to a wide array of aesthetics and budgets.

From the affordable to the luxurious, the traditional to the contemporary, and the artisanal to the sustainable, we cover it all. So, buckle up as we take you on a journey to discover these brands, their unique selling points, pros and cons, and pricing, helping you make an informed decision for your next home decor shopping spree.

1

Pepperfry

If there’s one brand that’s made quite a stir in the Indian home decor market, it’s Pepperfry.

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Established in 2012, the brand has since grown to become a favourite among homeowners, interior designers, and decor enthusiasts alike. Their success can be attributed to their undying commitment to quality, innovation, and customer satisfaction.

Pepperfry’s catalogue is extensive, to say the least. It includes a vast array of furniture, decor accessories, bed & bath products, kitchen appliances, dining items, housekeeping utilities, and even hardware & electricals. One could literally furnish and decorate their entire home from scratch with the eclectic selection that Pepperfry has to offer.

Their range of products caters to various styles and preferences – whether you’re into the charm of vintage decor, the simplicity of contemporary design, or the edginess of boho-chic.

What truly sets Pepperfry apart, however, is their strong emphasis on customization. They believe that every home is a unique reflection of the people living in it, and hence, they offer the option to customize furniture as per one’s specific needs and tastes.

Unique Features

+ Wide Range of Products: Pepperfry’s catalogue is diverse and exhaustive, offering everything you need to furnish and decorate your home.
+ Customization Options: Pepperfry gives you the chance to customize furniture according to your unique tastes, making your home a true reflection of your style.
+ Pepperfry Studios: This feature allows customers to experience Pepperfry’s products in real-life settings, bridging the gap between online shopping and physical retail.

Pros
Quality Products: Pepperfry is known for its top-quality products, ensuring longevity and value for money.
Wide Range: With its extensive catalogue, Pepperfry offers something for everyone, regardless of personal style or taste.
Excellent Customer Service: Their committed customer service team is always ready to assist with any queries or issues, ensuring a smooth shopping experience.

Cons
Pricey: While Pepperfry’s products are top-notch in terms of quality, they may be a bit pricey for those on a budget.

Price Range: Pepperfry’s products range from affordable to high-end, with smaller decor items starting around INR 200 and going up to INR 50,000 for larger pieces of furniture.

2

Jaypore

Jaypore, founded in 2012, bridges traditional Indian craftsmanship with modern design. It’s a significant player in the home decor scene, connecting rural artisans to a global market.

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Jaypore’s identity is deeply rooted in India’s rich craft tradition. They work closely with artisans across the country, sourcing beautifully handmade products while ensuring fair trade practices.

The resultant products are not only aesthetically pleasing but also carry the soulful touch of the hands that crafted them. From intricately carved wooden furniture to hand-woven textiles and stunning brass artifacts, every item is a testament to India’s diverse craft heritage.

Furthermore, Jaypore does a commendable job of curating and presenting these products in a way that appeals to modern tastes. While they preserve the essence of traditional craft techniques, they also ensure that their products can seamlessly blend into contemporary home settings.

This thoughtful approach has won them a loyal customer base, not just within India, but globally.
Yet, Jaypore’s commitment doesn’t end at selling beautiful products. They are also deeply invested in the cause of craft preservation. By providing a platform for lesser-known artisans and traditional crafts, they play an important role in keeping these traditions alive and relevant in today’s world.

Unique Features

+ Handcrafted Products: Jaypore’s catalogue predominantly features products that are handmade by artisans across India, making each item unique.
+ Fair Trade Practices: Jaypore works closely with artisans, ensuring they are fairly compensated for their work.
+ Craft Preservation: By providing a platform for traditional crafts, Jaypore plays a crucial role in preserving India’s rich craft heritage.

Pros
Unique, Handcrafted Products: Jaypore’s handcrafted products offer a unique charm and authenticity that is hard to find in mass-produced items.
Supports Local Artisans: By promoting local artisans and their crafts, Jaypore contributes to preserving India’s rich craft traditions and also supports the livelihoods of these artisans.
Quality: Jaypore’s products are high-quality, made with traditional techniques that have stood the test of time.

Cons
Price: Given the handmade nature of their products, some items may seem expensive compared to mass-produced counterparts.

Price Range: Jaypore offers products across various price points. Small decor items start from INR 500, while furniture and larger decor items can go up to INR 80,000.

3

Urban Ladder

Urban Ladder, established in 2012, has quickly climbed the ladder (pun intended) of success in the Indian home decor market.

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Known for their clean, minimalist designs and top-notch quality, Urban Ladder has become the go-to brand for urban dwellers looking to create stylish, modern homes.

The brand was conceived with the vision of making beautiful homes achievable for everyone. They understand the challenges of urban living – limited space, the need for multifunctionality, and the desire for aesthetically pleasing yet practical solutions. Hence, they design products that not only look good but also maximize functionality and comfort.

Urban Ladder offers a wide range of furniture and home decor products, including sofas, beds, dining sets, storage solutions, and more. Each product is thoughtfully designed, keeping in mind factors like ergonomics, space constraints, and the changing needs of modern lifestyles.

Additionally, Urban Ladder places high importance on customer service. From guiding customers in product selection to providing efficient delivery and post-sale services, they strive to ensure a hassle-free experience for their customers.

Unique Features

+ Functional Designs: Urban Ladder’s products are designed with a focus on functionality, making them perfect for urban living.
+ Quality: The brand is known for its high-quality products that are built to last.
+ Customer Service: Their customer service is top-notch, ensuring a seamless shopping experience from start to finish.

Pros
High-quality Products: Urban Ladder’s commitment to quality ensures their products are durable and long-lasting.
Functional and Stylish Designs: With a focus on functionality and aesthetics, their products are perfect for modern homes.
Excellent Customer Service: Their dedicated customer service ensures a smooth shopping experience.

Cons
Price: Some customers find Urban Ladder’s products to be on the expensive side, although the quality often justifies the price.

Price Range: The price range for Urban Ladder’s products can start from around INR 1,000 for smaller items and go up to INR 1,50,000 for premium furniture pieces.

4

HomeTown

HomeTown, established in 2006, offers quality, affordable furniture and home decor in India, earning popularity for its stylish products.

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HomeTown stands out for its comprehensive offerings that cater to all home needs. Whether you’re looking for furniture for your living room, bedroom, dining area, or outdoor spaces, or need to accessorize with chic decor, kitchenware, bathware, or lighting, HomeTown has you covered.

A striking feature of HomeTown is its commitment to making home decoration a hassle-free process. Their team of expert interior designers provides design consultation and end-to-end home decor solutions to help customers create their dream spaces. From 3D visualization to execution, they assist at every step, ensuring customer satisfaction.

HomeTown’s style leans towards contemporary and chic, with a dash of traditional elements. Their products seamlessly blend aesthetics and functionality, making them an excellent choice for modern homes.

Unique Features

+ End-to-End Home Decor Solutions: HomeTown provides design consultation and complete home decor solutions, making home decoration a hassle-free process.
+ Wide Range of Products: HomeTown’s extensive product range caters to all home needs.
+ Affordability: HomeTown offers stylish, high-quality products at affordable prices.

Pros
Affordable Pricing: HomeTown offers a wide range of products at affordable prices, making it an ideal choice for budget-conscious shoppers.
Extensive Range: Their extensive product range ensures you can find just about anything you need to furnish and decorate your home.
Comprehensive Services: With their end-to-end home decor solutions, HomeTown makes it easy for customers to design and set up their homes.

Cons
Inconsistent Quality: Some customers have reported inconsistencies in product quality, particularly for lower-priced items.

Price Range: The price range for HomeTown’s products starts from around INR 200 for smaller items and goes up to INR 1,00,000 for more elaborate furniture sets.

5

At Home

At Home, a division of Nilkamal Ltd since 2005, is known in India for its trendy, affordable, and quality home decor. The brand focuses on stylish, versatile, and practical products.

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What sets At Home apart is their understanding of Indian customers’ needs and the diversity of their preferences. They offer an impressive variety of styles, ranging from classic and traditional to modern and contemporary. Their vast selection of furniture and decor items includes sofas, beds, dining sets, kitchenware, bedding, bath accessories, and more.

In addition to its wide range of products, At Home offers interior design services to help customers create their dream homes. Their in-house design experts provide personalized guidance, helping customers choose the right products that fit their space, style, and budget.

Moreover, At Home is known for its high-quality standards. All their products undergo rigorous quality checks to ensure durability and longevity, providing customers with excellent value for their money.

Unique Features

+ Diverse Styles: At Home offers a wide variety of styles to cater to the diverse tastes of Indian customers.
+ Interior Design Services: They provide personalized interior design services to help customers create their dream homes.
+ Quality Assurance: All At Home products undergo rigorous quality checks to ensure durability and longevity.

Pros
Versatile Styles: At Home’s product range is diverse, catering to both traditional and contemporary tastes.
Interior Design Services: The brand’s interior design service provides customers with expert guidance in creating their ideal home.
Quality Products: Rigorous quality checks ensure that all products meet high standards of durability and design.

Cons
Availability: While At Home has a good number of stores across India, their online presence could be enhanced to reach a wider audience.

Price Range: At Home offers a broad price range to accommodate different budgets. Small decor items can start from around INR 500, while furniture pieces can go up to INR 1,50,000.

6

Fab India

Fab India, established in 1960, celebrates Indian craftsmanship through its diverse range of home decor and lifestyle products, embodying the country’s rich cultural heritage.

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Fab India’s home decor range is diverse, featuring furniture, bed linen, curtains, floor coverings, lighting, stationery, and more. Their design philosophy blends Indian craftsmanship with contemporary styling, resulting in products that exude a distinct ‘ethnic chic’ charm.

What sets Fab India apart is its commitment to supporting rural artisans. By sourcing directly from craftpersons and weavers across India, Fab India plays a significant role in sustaining traditional crafts and providing livelihoods to artisans.

Moreover, Fab India’s commitment to quality is evident in each product. Their use of natural materials and traditional techniques ensures that each item is not only beautiful but also durable and eco-friendly.

Unique Features

+ Handcrafted Products: Fab India offers a wide range of handcrafted products, making each piece unique and rich in cultural heritage.
+ Support for Rural Artisans: By sourcing directly from artisans, Fab India supports rural craftsmanship and contributes to the sustenance of traditional crafts.
+ Eco-friendly: Their focus on natural materials and traditional techniques results in products that are eco-friendly.

Pros
Handmade, Unique Products: Each product from Fab India carries a unique touch of the artisan, making it stand out from mass-produced items.
Supports Artisans: Their business model supports rural artisans and contributes to the sustenance of traditional Indian crafts.
Eco-friendly: Fab India’s commitment to using natural materials and traditional techniques results in eco-friendly products.

Cons
Limited Modern Styles: While Fab India’s products are beautiful and unique, they might not appeal to those looking for a more contemporary, minimalist aesthetic.

Price Range: Fab India’s products cater to a wide range of budgets, with smaller decor items starting from around INR 200 and furniture items ranging up to INR 70,000.

7

Godrej Interio

Godrej Interio has been a leading name in quality furniture in India since 1932, transforming Indian homes with innovative and trusted products.

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Godrej Interio offers a wide range of stylish, innovative, and affordable home furniture and decor. Their product range spans across furniture for living room, bedroom, dining room, study, and kitchen, along with a variety of home accessories.

A distinctive feature of Godrej Interio is their focus on ergonomics and health. Many of their products are designed with ergonomic principles in mind, promoting better posture, comfort, and overall health. Their health-centric products like orthopedic mattresses and ergonomic chairs are highly popular among consumers.

In addition, Godrej Interio is committed to sustainability. They employ green manufacturing practices and aim to minimize their environmental impact by using recycled and eco-friendly materials.

Unique Features

+ Health-centric Products: Godrej Interio designs many of its products with an emphasis on ergonomics and health.
+ Sustainability: The brand is committed to green manufacturing practices and uses eco-friendly materials.
+ Trust and Quality: Being a part of the reputable Godrej Group, Godrej Interio is trusted for its quality products.

Pros
Quality and Durability: Godrej Interio is known for its durable and high-quality products.
Health-centric Designs: Many of their products are ergonomically designed, keeping health and comfort in mind.
Eco-friendly: Godrej Interio’s commitment to green manufacturing practices and use of eco-friendly materials is commendable.

Cons
Design Variety: While Godrej Interio offers a range of products, their designs might not cater to those looking for ultra-modern or eclectic styles.

Price Range: Godrej Interio’s pricing is quite varied to cater to different budgets, with smaller decor items starting around INR 1,000 and furniture going up to INR 1,50,000.

8

Nilkamal

Nilkamal, founded in 1981, is one of the world’s largest producers of moulded furniture and Asia’s top processor of plastic moulded products.

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But don’t mistake Nilkamal to be just a plastic furniture brand. Over the years, they’ve expanded their product range to include home furnishings, home decor, and ready-made furniture as well. Their product catalogue is vast, offering everything from chairs, tables, and cabinets to mattresses, containers, and shelving units.

Nilkamal is known for its durability, affordability, and practicality. Their products are designed to endure the demands of everyday use without compromising on comfort and style. While the brand is commonly associated with mass-produced plastic furniture, they’ve made significant strides in introducing stylish, modern designs that appeal to the contemporary consumer.

In addition to home products, Nilkamal also offers professional solutions for industries, offices, and educational institutions, further establishing its versatility and commitment to quality.

Unique Features

+ Durability: Nilkamal’s products are known for their exceptional durability.
+ Affordability: The brand offers a variety of affordable products, making it accessible to a wide range of customers.
+ Wide Range of Products: From plastic furniture to home decor items, Nilkamal’s product range is extensive.

Pros
Durable Products: Nilkamal is renowned for the durability of its products, particularly its plastic furniture.
Affordable: The brand offers a wide range of affordable options, making it accessible to many customers.
Extensive Range: With its wide product range, Nilkamal caters to a vast array of home needs.

Cons
Perceived Quality: While their products are durable, some customers perceive plastic furniture as lower quality compared to wood or metal.

Price Range: Nilkamal’s price range is quite accessible, with smaller items and plastic furniture starting around INR 100 and other furniture reaching up to INR 20,000.

9

Durian

Since 1985, Durian has been a notable name in home furnishings, offering premium and luxurious furniture. The brand is known for seamlessly blending style, comfort, and quality.

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Their expansive product catalogue includes sofas, beds, dining tables, office furniture, seating, storage, and much more. Durian’s design sensibility leans towards the modern and contemporary, with clean lines, elegant forms, and sophisticated finishes.

One of the key differentiators for Durian is their customer-centric approach. They offer a five-year warranty on their products, demonstrating their confidence in their quality and commitment to customer satisfaction. Moreover, Durian also offers bespoke furniture solutions, allowing customers to customize designs to their personal taste and requirements.

Durian’s commitment to excellence is evident in every aspect of their business, from their stringent quality control measures to their after-sales service. With its comprehensive offerings and customer-centric approach, Durian has carved a niche for itself in the Indian furniture market.

Unique Features

+ Quality and Durability: Durian is known for its high-quality and durable products.
+ Modern Designs: The brand’s design philosophy leans towards the contemporary, offering chic and modern furniture options.
+ Customer-Centric: Durian offers a five-year warranty on their products and also provides bespoke furniture solutions.

Pros
High-Quality and Durability: Durian is recognized for its high-quality materials and construction, ensuring long-lasting products.
Contemporary Designs: Durian’s furniture designs are modern and stylish, perfect for contemporary interiors.
Customer Service: The brand’s five-year warranty and customization options reflect their customer-centric approach.

Cons
Pricing: Durian’s products, while high-quality, might be on the expensive side for some customers.

Price Range: Durian’s product pricing caters to a more upscale market, with smaller decor items starting around INR 1,000 and furniture items ranging up to INR 1,50,000.

10

Vaaree

Vaaree, a new home decor brand in India, offers elegant furniture that blends traditional and contemporary designs. It’s quickly gaining popularity for its style and quality.

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Established with a commitment to redefine the home decor market in India, Vaaree ensures that its collections reflect the vibrant culture and exquisite craftsmanship that India is renowned for. Their portfolio includes a wide range of furniture, home accessories, lighting, rugs, and more, each showcasing intricate designs, premium quality materials, and exceptional attention to detail.

What sets Vaaree apart from many other home decor brands is their commitment to sustainability and ethical sourcing. They endeavor to use eco-friendly materials wherever possible and collaborate with artisans who are paid fair wages, supporting their communities and preserving their traditional craftsmanship.

Moreover, Vaaree believes in striking a perfect balance between functionality and aesthetics. Each piece they create is not just visually appealing but also practical and designed to last, providing customers with excellent value for their money.

Unique Features

+ Aesthetically Pleasing Designs: Vaaree’s products feature a beautiful blend of traditional and contemporary designs.
+ Sustainability and Ethical Sourcing: The brand is committed to eco-friendly practices and supports artisans by providing fair wages.
+ Balance of Functionality and Aesthetics: Vaaree’s products are not only visually appealing but also practical and durable.

Pros
Beautiful Design Aesthetics: Vaaree’s unique blend of traditional and contemporary designs makes their products stand out.
Ethical Practices: Their commitment to sustainability and fair wage practices adds value beyond the physical product.
Quality and Durability: Vaaree’s emphasis on functionality means their products are built to last, offering customers excellent value for money.

Cons
Limited Physical Presence: Being a relatively new brand, Vaaree may not have a widespread physical store presence across India.

Price Range: Vaaree caters to a mid-range to high-end market, with smaller decor items starting from around INR 500 and furniture items ranging up to INR 1,00,000.

Choosing the right decor for your home is a critical aspect of personalizing your living space and creating an environment that is truly ‘you’. With the myriad of options available in today’s market, we hope our deep-dive into the top home decor brands in India has provided you with some valuable insights to aid your decision-making process.

Each brand in this list brings its unique ethos, designs, and offerings, catering to diverse preferences and budgets. From the commitment to sustainability of Fab India and Vaaree, to the contemporary designs of Durian and Urban Ladder, there’s a brand for every home.

In conclusion, remember that the best decor brand for your home is the one that resonates with your personal style, aligns with your functional needs, and fits comfortably within your budget.

Let this guide serve as a compass to navigate through the exciting journey of home decor shopping. Here’s to creating a living space that’s not just a house, but a reflection of you – your tastes, your comfort, and your lifestyle. Happy decorating!

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Rajat Singh

Rajat is a seasoned expert in digital marketing and content creation. With a focus on e-commerce optimization and data analytics, he's a versatile strategist your brand can't afford to ignore. His articles are more than just text; they're roadmaps to success, infused with wit. Think of him as the Swiss Army knife in your digital toolbox—adaptive, resourceful, and essential.

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