Lingerie is more than just a necessity; it’s a personal statement, an expression of femininity, and a foundation for any outfit. Choosing the right lingerie can elevate your confidence, complement your attire, and provide the comfort you need.
In India, where diversity is the essence, lingerie brands have been continually evolving to cater to the varied preferences, body types, and needs of Indian women. This article brings to light the top lingerie brands in India that are breaking the norms and setting new trends in intimate wear.
As you embark on this journey through the maze of lace, satin, and cotton, you’ll encounter brands that offer elegance, comfort, innovation, and affordability. From premium international names to homegrown brands that understand the Indian market, each brings unique offerings to the table.
This guide will provide an in-depth understanding of each brand, their unique features, pros, cons, and price range, helping you make an informed choice for your intimate wear. So, whether you’re looking for everyday comfort, sporty support, or a dash of luxury, dive in and discover the best lingerie brands India has to offer.
The brand’s name, derived from the Hebrew language, means ‘Radiant Me’, a testament to their commitment to help every woman feel confident, comfortable, and radiant in their skin.
Zivame’s key to success lies in its personalized offerings. They understand that each woman is unique in her shape, size, and style preferences. Hence, they offer an impressive range of sizes, styles, and collections that cater to all these aspects.
From bold colors to neutral tones, from minimalistic designs to embellished pieces, Zivame’s product portfolio is as diverse as the women they cater to.
The brand prides itself on their innovation and quality. They continually invest in research and development to understand the evolving needs of women and to create products that meet these needs. Furthermore, Zivame maintains rigorous quality control measures to ensure that their products are comfortable, durable, and impeccably crafted.
Zivame also focuses on educating women about lingerie. They believe that women should have all the necessary knowledge to make an informed purchase, from understanding the different types of bras to knowing how to measure their size accurately. Their blog, fitting guides, and customer support team are dedicated to helping women navigate the often overwhelming world of lingerie shopping.
As India’s first online lingerie store, Zivame has broken down barriers and addressed the taboo of lingerie shopping in the country. They provide a discreet and convenient platform for women to explore, understand, and purchase lingerie without any hesitation or embarrassment.
+ Wide range of lingerie styles and sizes to cater to every woman. + High-quality products that are comfortable, durable, and well-crafted. + Strong focus on customer education about lingerie. + Provides a discreet and convenient shopping platform.
Pros: Extensive range and variety in styles, colors, and sizes. Educational resources to assist in lingerie shopping. High-quality, comfortable, and durable products.
Cons: Higher price range compared to some other brands. Size consistency across different styles can sometimes be an issue.
Price Range: Zivame products typically range from INR 500 to INR 3000, depending on the product and collection.
Recognized for its attention to fit, quality, and exceptional comfort, Enamor’s offering strikes a delicate balance between style and functionality.
Enamor’s mission is to empower women with the confidence that stems from being comfortable in their skin. The brand has been a trailblazer in promoting the notion of “Fabulous as I am”. Its inclusive size range and elegant designs ensure that every woman can find her ideal lingerie solution, regardless of her shape or size.
What sets Enamor apart from the competition is its methodical approach to designing lingerie. The brand invests significantly in research and product development. They perform extensive fit trials and quality testing to ensure that every product lives up to their standards and the expectations of their customers. Moreover, the brand’s understanding of the Indian woman’s physique and her lingerie needs sets them apart in the market.
Enamor is not just about lingerie, it’s about embracing who you are. It’s about stepping out of your comfort zone and daring to be yourself. It’s a lifestyle choice for many women who believe in the perfect blend of comfort and style in their everyday life.
+ Wide-ranging collections that cater to different needs and occasions. + High-quality materials and meticulous attention to detail. + Extensive fit trials and quality testing. + Understanding and catering to the Indian woman’s body and needs.
Pros: A variety of styles, sizes, and collections. High attention to comfort and fit. Great quality materials used in production.
Cons: Pricing can be on the higher side. Limited availability in some smaller cities and towns.
Price Range: Enamor products typically range from INR 400 to INR 2500, depending on the product type and design.
The brand was launched in India in 2007 and has since grown to be a prominent player in the premium lingerie segment.
The brand embodies the modern Indian woman – bold, confident, and unafraid to express herself. They design products not just for different sizes and body types, but also for different moods, personalities, and occasions. From everyday essentials to bridal collections, Amante’s extensive portfolio caters to every woman’s lingerie needs.
Amante stands out for its commitment to quality, comfort, and fashion-forward designs. The brand imports premium fabrics from all around the world and combines them with innovative designs and technologies to create products that ensure optimal comfort, fit, and durability. Their intricate designs and rich colors encapsulate the essence of femininity and elegance.
Amante also focuses on the shopping experience of their customers. They provide personalized fitting advice both online and in their exclusive brand outlets to help women find their perfect fit. Furthermore, their elegant packaging adds a touch of luxury to the shopping experience, making it perfect for gifting or treating yourself to something special.
+ Uses imported premium fabrics for optimal comfort and durability. + Wide range of collections for different moods, personalities, and occasions. + Provides personalized fitting advice and luxurious packaging.
Pros: Fashion-forward designs with great attention to comfort and fit. Wide range of collections for different occasions. Excellent customer service and shopping experience.
Cons: Pricing is on the premium side. Limited availability outside of metropolitan cities.
Price Range: Amante’s product price typically ranges from INR 600 to INR 3500, depending on the product type and collection.
Their mission is to redefine the Indian lingerie market and provide customers with high-quality lingerie that is accessible, comfortable, and fashionable.
Clovia’s emphasis is on designing and manufacturing products that reflect the modern Indian woman’s needs and preferences. Their innovative, stylish, and comfortable range of lingerie has made them a go-to choice for many women across the country. Clovia ensures that every piece is designed with care and precision to offer ultimate comfort and an ideal fit.
Apart from regular wear, Clovia’s extensive range includes lingerie for special occasions and needs, such as bridal lingerie, maternity wear, and plus-size lingerie. Moreover, they also offer a wide range of sleepwear, loungewear, and activewear.
Clovia sets itself apart with its transparent and customer-centric approach. They believe that customers have the right to know what they are paying for. Hence, they provide detailed information about the material, fit, and care instructions for each product. This transparent approach has helped them build a strong and loyal customer base.
+ Affordable, stylish, and comfortable lingerie. + Offers a wide range of lingerie for special occasions and needs. + Transparent and customer-centric approach.
Pros: Wide range of products and sizes. Affordable pricing without compromising on style or comfort. Detailed product information and care instructions.
Cons: Limited availability in offline stores. Quality consistency across different products can sometimes be an issue.
Price Range: Clovia products typically range from INR 200 to INR 2000, depending on the product type and design.
PrettySecrets aims to make women feel confident, comfortable, and sexy. Their diverse product range includes bras, panties, nightwear, swimwear, activewear, and accessories. Each piece is designed with attention to detail, ensuring a perfect fit and a flattering look.
PrettySecrets believes in constantly innovating and updating their designs as per the latest fashion trends. Their design team keeps a close eye on international fashion trends to create collections that are fashionable, fresh, and unique. Moreover, they offer various styles and sizes to cater to the different needs and preferences of Indian women.
What sets PrettySecrets apart is its vibrant and youthful vibe. Their products are designed to make women feel good about themselves, promoting a positive body image and self-love. Their trendy designs and bright colors are a refreshing change from the usual neutrals, making lingerie shopping a fun and exciting experience.
Unique Features: + Vibrant and trendy designs. + Wide range of lingerie and accessories. + Promotes a positive body image and self-love.
Pros: Fashion-forward, unique, and vibrant designs. Wide variety of styles and sizes. High-quality products with a perfect fit.
Cons: Some styles might be bold for conservative customers. Pricing is on the higher side.
Price Range: PrettySecrets products typically range from INR 500 to INR 3000, depending on the product type and design.
Known for its exceptional quality, superior comfort, and innovative designs, Triumph has been a trusted choice for generations of women.
Triumph’s commitment to providing the ‘perfect fit’ is the cornerstone of its operations. They understand that the right fit not only ensures comfort but also boosts a woman’s confidence. Triumph offers a wide range of sizes, catering to the diverse Indian demographic, and uses advanced technologies and high-quality materials to ensure optimal fit and comfort.
Apart from their everyday lingerie range, Triumph also offers sportswear, nightwear, swimwear, and shapewear. Their shapewear range is particularly popular for its effectiveness in enhancing the body’s contours without compromising comfort.
One key aspect of Triumph’s success is its continual innovation. They regularly update their collections and incorporate new technologies into their designs to stay ahead of the curve. Their Magic Wire and Aqua series are examples of such innovative collections that combine style, comfort, and function.
Unique Features: + Over 130 years of global lingerie expertise. + Emphasis on ‘perfect fit’ using advanced technologies and high-quality materials. + Regular innovation in collections and designs.
Pros: Exceptional quality and superior comfort. Wide range of sizes and styles. Innovative collections that combine style, comfort, and function.
Cons: High-end price range. Limited availability in smaller cities and towns.
Price Range: Triumph products typically range from INR 800 to INR 4000, depending on the product type and design.
Lovable aims to provide Indian women with lingerie that feels like a second skin. Their products are designed with utmost attention to comfort, fit, and quality. The brand ensures that each piece is crafted from the finest materials to provide the wearer with unparalleled comfort throughout the day.
What sets Lovable apart is its commitment to cater to the average Indian woman. Their designs are simple, elegant, and practical, keeping in mind the needs and preferences of their target audience. They provide a wide range of sizes and styles to ensure that every woman finds her perfect fit.
Lovable also stands out for its affordability. They believe that every woman deserves to enjoy the luxury of high-quality lingerie, regardless of her budget. This commitment to affordability without compromising on quality has made Lovable a popular choice among Indian women.
+ High-quality products designed for the everyday Indian woman. + Focus on comfort, fit, and quality. + Wide range of sizes and practical designs. + Affordable pricing.
Pros: High-quality and comfortable products. Affordable pricing. Wide variety of styles and sizes.
Cons: Limited options for fashionable or trendy designs. Limited availability online.
Price Range: Lovable products typically range from INR 250 to INR 1500, depending on the product type and design.
Shyaway offers an array of lingerie options to cater to the varied requirements of Indian women. Their wide size and style range ensure that there is something for everyone. Whether you are looking for a t-shirt bra, a lace bralette, or a plus-size bra, Shyaway has you covered.
Shyaway’s success lies in its commitment to quality and affordability. Their products are thoughtfully designed and rigorously tested to ensure the best quality. They use comfortable and breathable fabrics, ensuring that you feel at ease all day long.
The brand also offers a personalized shopping experience. Their website includes a fit test and style guide to help customers find the perfect lingerie. They also maintain an active blog to educate women about lingerie types, fitting tips, and care instructions.
+ Wide range of lingerie options. + Emphasis on quality and affordability. + Personalized online shopping experience with fit test and style guide.
Pros: Wide range of styles and sizes. Affordable pricing with good quality. Informative website with fitting guides and blogs.
Cons: Limited physical presence as it is primarily an online store. Customer service can sometimes be slow.
Price Range: Shyaway products typically range from INR 200 to INR 1500, depending on the product type and design.
Recognized for its superior quality, comfortable fit, and reasonable pricing, Jockey has won the trust of Indian consumers.
Jockey’s primary focus is on comfort. Their products are crafted with the finest materials and the most advanced technology to ensure optimal comfort. Jockey offers a comprehensive range of innerwear for women, men, and kids, which includes bras, panties, shapewear, thermal wear, activewear, and sleepwear.
Jockey also offers a wide range of sizes to cater to the diverse Indian market. Their products are well-constructed, durable, and maintain their shape even after repeated washing, making them a practical choice for everyday wear.
What sets Jockey apart is its consistency. The brand has maintained its standards of quality, comfort, and affordability over the years. This consistency has helped Jockey to build a strong brand image and loyal customer base in India.
+ Over 140 years of global expertise in underwear manufacturing. + Emphasis on comfort using the finest materials and advanced technology. + Consistent quality, comfort, and affordability.
Pros: Superior quality and comfortable fit. Wide range of products and sizes. Reasonable pricing.
Cons: Limited options for trendy or fashionable designs. Sizes might run smaller compared to some other brands.
Price Range: Jockey products typically range from INR 200 to INR 1000, depending on the product type and design.
Hunkemöller aims to make every woman feel glamorous and confident. Their collections include premium lingerie, nightwear, hosiery, swimwear, and sportswear. Each piece is meticulously crafted with high-quality materials and intricate details, offering a blend of luxury, comfort, and style.
The brand is also acclaimed for its commitment to size inclusivity. With an extensive size range, Hunkemöller ensures that every woman, regardless of her body type, can find the perfect lingerie. Their staff is well-trained to assist customers in finding the right size and style, providing a personalized shopping experience.
What sets Hunkemöller apart is its premium and fashionable designs. They keep up with the latest fashion trends and launch exclusive designer collaborations, making their collections unique and trendy. Their luxurious packaging adds an extra touch of indulgence, making each purchase feel like a treat.
+ Premium and fashionable lingerie collections. + High-quality materials and luxurious designs. + Wide size range and personalized shopping experience.
Pros: High-quality, luxurious, and fashionable designs. Size inclusive with a wide range of styles. Excellent customer service and shopping experience.
Cons: High-end price range. Limited availability outside of metropolitan cities.
Price Range: Hunkemöller products typically range from INR 1000 to INR 4500, depending on the product type and design.
Secret Wish focuses on creating lingerie that is fun, flirty, and fashionable. Their collections include a variety of bras, panties, nightdresses, and loungewear in vibrant colors and trendy prints. Each product is designed with care, ensuring comfort and style.
One of the key selling points of Secret Wish is its affordability. They believe that every woman should have access to trendy and high-quality lingerie without burning a hole in her pocket.
The brand strikes a balance between quality, style, and pricing, making it a popular choice among young Indian women.
+ Trendy, comfortable, and affordable lingerie. + Wide range of vibrant colors and prints. + Balance between quality, style, and pricing.
Pros: Trendy designs and vibrant colors. Affordable pricing with good quality. Wide variety of styles and sizes.
Cons: Limited physical presence as it is primarily an online store. Quality consistency across different products can sometimes be an issue.
Price Range: Secret Wish products typically range from INR 200 to INR 1500, depending on the product type and design.
Hanes focuses on creating products that offer ultimate comfort. They use soft, breathable fabrics that feel light against the skin, and their designs are free from scratchy labels, ensuring all-day comfort. Moreover, they offer a wide range of sizes to cater to different body types.
Apart from lingerie, Hanes also offers an extensive range of loungewear, activewear, and hosiery. Their products are designed to withstand the test of time and maintain their shape and comfort even after repeated washes.
What sets Hanes apart is its commitment to sustainability. They prioritize eco-friendly practices in their manufacturing processes and aim to reduce their carbon footprint. This commitment to environmental sustainability adds value to their brand and appeals to the conscious consumer.
+ Comfortable and durable innerwear. + Use of soft, breathable fabrics for ultimate comfort. + Commitment to environmental sustainability.
Pros: High-quality, comfortable, and durable products. Wide range of sizes and styles. Eco-friendly manufacturing practices.
Cons: Limited options for trendy or fashionable designs. Pricing is on the higher side compared to some other brands.
Price Range: Hanes products typically range from INR 400 to INR 2000, depending on the product type and design.
Maidenform specializes in designing lingerie that enhances a woman’s natural shape while ensuring comfort and support. They offer a range of bras, panties, and shapewear designed to fit and flatter every body type.
One of the standout features of Maidenform is its innovative approach to design. They continually update their collections, incorporating advanced technologies and innovative features. Their Flexees shapewear and One Fab Fit bras are examples of such innovative collections that have been widely appreciated.
+ Specializes in lingerie that enhances a woman’s natural shape. + Innovative approach to design and continual updating of collections. + Wide range of sizes and styles.
Pros: Superior fit and comfort. High-quality products with innovative designs. Wide variety of styles and sizes.
Cons: High-end price range. Limited availability in smaller cities and towns.
Price Range: Maidenform products typically range from INR 800 to INR 3500, depending on the product type and design.
Bali’s product range includes bras, panties, and shapewear, each designed with attention to detail, ensuring a perfect fit and flattering look. Bali bras are particularly popular for their supportive designs that offer full coverage and comfort.
Bali distinguishes itself with its commitment to size inclusivity. They offer an extensive size range, ensuring that every woman, regardless of her body type, can find comfortable and well-fitted lingerie.
+ Beautifully crafted designs and exceptional fit. + Supportive and comfortable lingerie. + Wide size range for size inclusivity.
Pros: High-quality, comfortable, and supportive products. Wide range of sizes and styles. Elegant designs and perfect fit.
Cons: High-end price range. Limited availability in smaller cities and towns.
Price Range: Bali products typically range from INR 800 to INR 3500, depending on the product type and design.
Lingerie is an essential part of a woman’s wardrobe that often goes unnoticed, but its impact on our comfort, confidence, and style is undeniable. These top lingerie brands in India cater to the diverse needs and preferences of Indian women, offering products that combine style, comfort, and quality.
They have transformed the way Indian women perceive and shop for lingerie, creating products that not only serve a functional purpose but also make them feel beautiful, comfortable, and confident.
Whether you’re shopping for everyday essentials or looking for something special, these brands offer a wide array of options to choose from. Remember, the perfect lingerie is not just about the right size or style; it’s about how it makes you feel. So, as you explore these brands, look beyond just the aesthetics.
Choose lingerie that resonates with your personal style, offers comfort, and enhances your confidence. After all, the real beauty of lingerie lies in the confidence it imparts to the woman wearing it. Happy shopping!
Rajat is a seasoned expert in digital marketing and content creation. With a focus on e-commerce optimization and data analytics, he's a versatile strategist your brand can't afford to ignore. His articles are more than just text; they're roadmaps to success, infused with wit. Think of him as the Swiss Army knife in your digital toolbox—adaptive, resourceful, and essential.