Top 14 Best Lingerie Brands in India (December 2023)

Lingerie is more than just a necessity; it’s a personal statement, an expression of femininity, and a foundation for any outfit. Choosing the right lingerie can elevate your confidence, complement your attire, and provide the comfort you need.

In India, where diversity is the essence, lingerie brands have been continually evolving to cater to the varied preferences, body types, and needs of Indian women. This article brings to light the top lingerie brands in India that are breaking the norms and setting new trends in intimate wear.

As you embark on this journey through the maze of lace, satin, and cotton, you’ll encounter brands that offer elegance, comfort, innovation, and affordability. From premium international names to homegrown brands that understand the Indian market, each brings unique offerings to the table.

This guide will provide an in-depth understanding of each brand, their unique features, pros, cons, and price range, helping you make an informed choice for your intimate wear. So, whether you’re looking for everyday comfort, sporty support, or a dash of luxury, dive in and discover the best lingerie brands India has to offer.

Zivame Logo


Established in 2011, Zivame quickly rose as a leading brand, offering a comprehensive solution for women’s intimate wear needs, inspired by feminine radiance.
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Enamor Logo


Since 2003, Enamor, a collaboration between Gokaldas Intimatewear and Barbara of Paris, has been a key player in the Indian lingerie industry.
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Amante Logo


Amante, an international lingerie brand subsidiary of MAS Brands, has notably penetrated the Indian market as a key South Asian manufacturer.
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Clovia Logo


Clovia, established in 2013, is one of India’s leading lingerie brands that offers a perfect blend of affordability, comfort, and style.
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PrettySecrets Logo


Since 2012, PrettySecrets has become a top fashionable lingerie brand in India, known for its trendy designs and vibrant colors, adding fun and femininity to lingerie collections.
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Triumph Logo


With over 130 years of expertise in the lingerie industry, Triumph is an internationally acclaimed brand that has been serving Indian women since 2002.
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Lovable Logo


Since 1995, Lovable, a leading Indian innerwear manufacturer, has offered high-quality lingerie that embodies femininity and comfort for everyday Indian women.
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Shyaway logo


Shyaway, set up in 2015, is an online lingerie platform revolutionizing Indian lingerie shopping, promoting inclusivity and comfort for women buying intimate wear.
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Jockey Logo


Since its entry into India in 1995, Jockey, an international underwear brand with over 140 years of experience, has become a household name.
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Hunkemoller Logo


Since 2017, Hunkemöller, a luxury lingerie brand established in 1886, has provided Indian women with quality, luxurious designs for an opulent lingerie experience.
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Secret Wish Logo

Secret Wish

Founded in 2017, Secret Wish is a newer player in India’s lingerie market, providing trendy, comfortable, and affordable lingerie, nightwear, and loungewear.
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Hanes Logo


Hanes, a global brand known for comfort and durability, has provided high-quality innerwear to the Indian market since 2005.
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Maidenform Logo


Since 2010, Maidenform, a global lingerie brand subsidiary of Hanesbrands, has provided innovative, well-fitting lingerie to the Indian market.
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Bali Logo


Since 2010, Bali has provided comfortable, beautifully designed, and well-fitting lingerie to Indian women, embodying comfort and elegance.
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Lingerie is an essential part of a woman’s wardrobe that often goes unnoticed, but its impact on our comfort, confidence, and style is undeniable. These top lingerie brands in India cater to the diverse needs and preferences of Indian women, offering products that combine style, comfort, and quality.

They have transformed the way Indian women perceive and shop for lingerie, creating products that not only serve a functional purpose but also make them feel beautiful, comfortable, and confident.

Whether you’re shopping for everyday essentials or looking for something special, these brands offer a wide array of options to choose from. Remember, the perfect lingerie is not just about the right size or style; it’s about how it makes you feel. So, as you explore these brands, look beyond just the aesthetics.

Choose lingerie that resonates with your personal style, offers comfort, and enhances your confidence. After all, the real beauty of lingerie lies in the confidence it imparts to the woman wearing it. Happy shopping!

Rajat Singh
Rajat Singh

Rajat is a seasoned expert in digital marketing and content creation. With a focus on e-commerce optimization and data analytics, he's a versatile strategist your brand can't afford to ignore. His articles are more than just text; they're roadmaps to success, infused with wit. Think of him as the Swiss Army knife in your digital toolbox—adaptive, resourceful, and essential.