Rajat Singh
The digital revolution has transformed the way gamers buy and enjoy their favorite titles. Gone are the days of physical disks; today’s gamers have access to a vast array of digital marketplaces offering everything from AAA blockbusters to indie gems, all at the click of a button. These online platforms provide competitive pricing, exclusive offers, and convenience like never before.
In 2024, the online game market is expected to reach $256 billion, with over 3 billion gamers worldwide—and the race to offer the best deals is fiercer than ever. Whether you’re looking for the latest releases, discounts, or DRM-free games, this list of the Popular Digital Video Game Marketplaces will help you find your next favorite platform.
Most Popular Digital Video Game Marketplaces:
- Kinguin – Offers massive discounts, with up to 50% off popular game keys.
- 2Game – Authorized reseller with legit game keys and frequent 60%+ discounts.
- GamersGate – Known for its Blue Coin rewards program and a massive game library.
- GameStop – Combines physical and digital sales with a great trade-in system.
- Green Man Gaming – Licensed reseller with deep discounts and exclusive deals for members.
- G2A – Huge marketplace for game keys with over 75,000 listings and competitive prices.
- Humble Bundle – Famous for charity bundles where you pay what you want for games.
- Amazon – Offers both physical and digital games with fast delivery and competitive pricing.
- Steam – Dominates the PC gaming market with over 50,000 games and massive sales.
- Gamivo – Known for its lowest prices and subscription perks via Gamivo Smart.
- Driffle – Provides region-based pricing for the best local deals and easy navigation.
1. Kinguin
Why it’s great: Kinguin is a global marketplace for buying and selling digital game keys. Founded in 2013, it’s gained a massive user base thanks to its significantly discounted prices on popular games. Kinguin operates as a third-party platform, connecting buyers and sellers, making it a top choice for budget-conscious gamers.
Unique Features:
- Discounts: Save up to 50% on big-name titles.
- Kinguin Buyer Protection: Added security for buyers to ensure safe transactions.
- Wide Selection: Over 45,000 games and software keys available across multiple platforms.
- Stats: Over 10 million users and 250,000 transactions per month.
2. 2Game
Why it’s great: 2Game is an authorized reseller with a focus on selling official game keys directly from publishers. What sets 2Game apart is its commitment to offering gamers great discounts while ensuring that they are purchasing legitimate keys, avoiding any grey-market concerns.
Unique Features:
- Direct from Publishers: Fully authorized reseller of top gaming titles.
- Exclusive Offers: Often runs discounts up to 60% on popular games.
- Region-Free Keys: Purchase game keys that are available globally.
- Stats: Partnered with over 300 publishers and distributors, providing safe, legit keys.
3. GamersGate
Why it’s great: Launched in 2004, GamersGate is one of the oldest digital game stores around. Known for its Blue Coins loyalty program, GamersGate rewards players for purchases, reviews, and referrals, making future purchases even more affordable. The platform offers a wide selection of indie and AAA games, with regular discounts.
Unique Features:
- Blue Coin Rewards: Earn and redeem coins for discounts.
- Massive Game Library: Over 6,000 games across multiple genres.
- User Support: Active community and detailed game reviews from fellow players.
- Stats: GamersGate processes over 3 million transactions annually.
4. GameStop
Why it’s great: GameStop, a household name in physical and digital game sales, has adapted to the changing marketplace with a robust digital offering. While known for its physical stores, GameStop’s online platform lets users buy new and pre-owned digital game keys, making it one of the most versatile platforms on this list.
Unique Features:
- Trade-In Program: Trade in old games and receive credits for new ones, including digital titles.
- Exclusive Bundles: Regularly offers exclusive digital bundles that can’t be found anywhere else.
- Stats: Over 4,000 stores globally, with a strong online presence offering 15% off pre-owned digital games.
5. Green Man Gaming
Why it’s great: Green Man Gaming is a digital storefront that offers game keys for Steam, Origin, Uplay, and other platforms at a discount. As an authorized reseller, Green Man Gaming partners with major publishers to ensure legitimacy. They’re also known for offering daily and seasonal deals on new releases and older titles.
Unique Features:
- VIP Deals: Members get exclusive discounts and early access to sales.
- Official Partnerships: Licensed reseller for major publishers like Ubisoft, Bethesda, and Capcom.
- Stats: Over 5.6 million customers globally and growing.
- Sales: Discounts of up to 90% during sales events.
6. G2A
Why it’s great: G2A is a massive online marketplace for video game keys, offering some of the lowest prices you’ll find on popular games. Operating as a third-party platform, it allows independent sellers to offer game keys, resulting in highly competitive pricing. G2A’s Shield Program provides an added layer of protection for buyers.
Unique Features:
- Massive Selection: Over 75,000 listings for game keys, software, and gaming accessories.
- G2A Shield: Subscription-based service that protects buyers from fraudulent sellers.
- Stats: G2A has over 20 million users globally and processes 100,000 daily transactions.
7. Humble Bundle
Why it’s great: Humble Bundle is a unique platform that offers game bundles at a pay-what-you-want pricing model, with proceeds going to charity. Their bundles frequently feature top-tier games from major publishers, and users can set how much of their payment goes to charity, developers, or the Humble platform itself.
Unique Features:
- Charity Support: Over $200 million donated to various charities through purchases.
- Humble Choice Subscription: Monthly subscription that gives you access to 12 games for a low price.
- Stats: Over 12 million bundles sold and counting.
8. Amazon
Why it’s great: While known primarily as the world’s largest retailer, Amazon is also a major player in the digital video game market. Offering game codes, software, and physical copies, Amazon provides fast delivery and competitive pricing. Plus, Prime members get exclusive access to certain deals and two-day shipping.
Unique Features:
- Amazon Prime: Exclusive discounts for members.
- Huge Inventory: Thousands of games and accessories, both digital and physical.
- Stats: Amazon’s video game category made $10 billion in sales in 2023.
9. Steam
Why it’s great: Steam remains the dominant platform for PC gamers, offering a massive library of over 50,000 games. Its legendary sales, like the Steam Summer Sale, can offer up to 90% off games. Steam’s community features, such as achievements, mods, and user reviews, make it a one-stop shop for all things gaming.
Unique Features:
- Steam Workshop: A hub for community-created mods and content.
- Early Access: Play games before they officially release.
- Stats: Over 120 million monthly active users and 2.6 billion game purchases in 2023.
10. Gamivo
Why it’s great: Gamivo is a marketplace similar to G2A, offering third-party sellers a platform to sell game keys. Gamivo boasts some of the lowest prices on popular titles, and their Gamivo Smart subscription offers additional discounts and perks for frequent buyers.
Unique Features:
- Gamivo Smart: Subscription service that gives extra discounts and free games each month.
- Lowest Prices: Consistently offers games 10-50% cheaper than most other platforms.
- Stats: Over 3 million users with 12,000 games listed.
11. Driffle
Why it’s great: Driffle is a fast-growing digital game marketplace, priding itself on transparency, simplicity, and competitive regional pricing. Driffle aims to make digital purchases straightforward with a user-friendly platform and consistent customer support.
Unique Features:
- Localized Pricing: Driffle adjusts prices based on your location to offer the best possible deal.
- Clean Interface: Simple and intuitive design makes for easy browsing and purchasing.
- Growth: Rapidly expanding, with over 2 million users and a growing reputation for excellent service.
- Stats: Driffle saw 30% growth in user base in 2023 alone.
The Value of Shopping Smart
With billions of dollars in digital game sales every year, finding the best marketplace can save gamers hundreds of dollars annually. Whether you’re hunting for a specific game, looking for bundle deals, or searching for region-free keys, these digital marketplaces are the best places to find deals, rewards, and a reliable purchase experience.
| Digital Marketplace | Notable Features | Typical Discounts | User Base | Special Programs |
|---|---|---|---|---|
| Kinguin | Buyer protection, massive catalog | Up to 50% off | 10+ million users | Kinguin Buyer Protection |
| 2Game | Official keys, publisher partnerships | Up to 60% off | Growing rapidly | Exclusive publisher deals |
| GamersGate | Blue Coin rewards program, large library | Up to 75% off | 3 million transactions annually | Blue Coin loyalty program |
| GameStop | Trade-in program, exclusive bundles | Up to 15% off pre-owned | 4,000+ stores | Trade-in credits |
| Green Man Gaming | VIP deals, official partnerships | Up to 90% off during sales | 5.6 million users | VIP deals and early access |
| G2A | Massive selection, third-party sellers | Up to 50% off | 20+ million users | G2A Shield buyer protection |
| Humble Bundle | Charity bundles, pay what you want | Up to 100% off (free games) | 12 million bundles sold | Humble Choice subscription |
| Amazon | Fast shipping, Prime member discounts | Varies (competitive pricing) | $10 billion in sales (2023) | Amazon Prime exclusive deals |
| Steam | Largest PC game library, community features | Up to 90% off during sales | 120 million active users | Steam Workshop and Early Access |
| Gamivo | Lowest prices, subscription discounts | Up to 50% off | 3 million users | Gamivo Smart subscription |
| Driffle | Region-based pricing, simple UI | Up to 30% off | 2 million users | None |
Conclusion
In 2024, digital game stores are more than just places to buy games. They’ve become ecosystems with loyalty programs, charity contributions, and game-sharing communities. By knowing where to shop, you can score the best deals and ensure you’re getting legitimate, trustworthy keys. These 11 platforms are your go-to sources for all your digital gaming needs.
