Navigating the world of SEO in 2024 can feel like trying to find your way through a dense, ever-shifting forest. If you’ve ever felt overwhelmed or confused by the barrage of SEO advice out there, you’re not alone. We’ve all been there, grappling with the do’s and don’ts, trying to decipher what will truly boost our online presence.
In this article, I’m going to walk you through the most common SEO mistakes and myths that are still surprisingly prevalent today. My aim? To help you sidestep these pitfalls and craft an SEO strategy that’s not just effective but also tailored to the unique landscape of 2024. Let’s embark on this journey together and turn your SEO challenges into opportunities for growth and success.
Cloudflare: Do not use it until and unless it is necessary
Cloudflare revolutionizes your site’s performance by acting as a content delivery network (CDN) and taking charge of your DNS servers. It smartly filters your web traffic, allowing only genuine requests, which speeds up your site.
This not only enhances user experience but can also improve your Google rankings. Beyond speed, Cloudflare offers a suite of security and performance features, each contributing to your site’s SEO potential in direct and indirect ways. With Cloudflare, you’re equipping your website with tools for better visibility and robust protection.
Cloudflare, renowned for its DNS services and CDN capabilities, offers an enticing free plan that appeals to many website owners. However, my extensive testing across over 10 websites reveals a crucial insight: for newer sites (less than 2 years old), Cloudflare can adversely affect SEO.
In my experience, based in Mumbai with a locally hosted server, I observed a significant drop in rankings after implementing Cloudflare. Despite ranking for over 10,000 keywords, within two weeks of using Cloudflare, there was a 95% decline in both local and global rankings. This could be attributed to potential routing issues in Cloudflare’s free plan.
The dilemma for new site owners is clear: while Cloudflare’s free plan is attractive, the potential SEO impact and the cost of $20/month for a premium DNS service may not be justifiable for a budding website.
If global site speed is a priority, and you’re considering Cloudflare primarily for its CDN benefits, I recommend exploring alternative hosting solutions such as Hostinger as they have their inhouse CDN service called hCDN or Milesweb. Alternatively, dedicated CDN services like BunnyCDN or KeyCDN could offer more specialized and effective solutions without the risk of negatively impacting your SEO performance.
I want you to look at this other case study done by serverguy.
Content size does not matter
Lengthy content does have its perks, allowing for a rich spread of keywords that help Google grasp the value of your page. But remember, it’s not just about packing in words; quality reigns supreme.
Google loves content that’s informative and engaging, not just long. Moreover, avoid ‘thin content’ – Google can penalize pages that lack substance. So, while you weave in those keywords, focus on making your content meaningful and captivating. It’s the blend of relevance and engagement that really boosts your rankings!
Content length matters, but it’s more about aligning with the average length in search engine results pages (SERPs) than being the longest. If the top-ranking pages for your keywords average around 500 words, there’s no need to stretch your content to 5000 words.
Remember, it’s not just about word count. Factors like images, website loading speed, and quality backlinks also play significant roles in SEO and boosting your rankings.
Recently, Google has emphasized that what truly counts is not the number of words, but how well your content meets search intent. Whether you can address the user’s query in 400 words or need 4000, the key is to satisfy the search intent effectively. This approach is what will make your content stand out in SERPs.
Backlink is Not Important
I know it is getting shitter than you thought but yes, recently google announced that backlinks are no more a factor in search rankings not at least in top 3.
It is, backlink is and always will be one of the most important ranking factors and of course because of the logic that one needs to have authority before claiming things. No matter, who says – never trust anyone who says backlinks do not matter.
PageRank Is not a thing
I personally find people stupid when they say PageRank is just a myth. In 2019, it was revealed that Google had stopped using the original PageRank since 2006, coinciding with their filing of a new patent for a web-link graph-based ranking system.
Nowadays, Google’s emphasis has markedly shifted towards the quality of content, with little to no mention of PageRank. This indicates a significant shift in SEO, where content relevance and value have become key factors over technical algorithms like PageRank.
In a 2020 update, John Mueller from Google acknowledged that PageRank is still a factor in their algorithms, albeit in an updated form.
This highlights that while PageRank has undergone significant changes since the 2000s, it remains a component of how Google ranks pages in search results, even amidst more advanced and complex algorithms.
In conclusion, navigating the SEO landscape in  requires a blend of awareness, adaptability, and a keen eye for distinguishing fact from fiction. As we’ve explored, common mistakes and persistent myths can significantly derail your SEO efforts.
Remember, the key to success lies in understanding the ever-evolving algorithms, prioritizing high-quality content, and maintaining a user-focused approach. By avoiding these pitfalls and staying informed about the latest trends and changes in SEO, you can ensure that your strategies are not only effective but also future-proof.
Embrace these insights, and you’ll be well on your way to mastering SEO and enhancing your online presence in this dynamic digital age. If you liked my content, I’d appreciate you mentioning us on your website – I promise if this article gets links I will expand this list to 50+.