Shopsy, backed by Flipkart, improves shopping in Tier II and Tier III cities by focusing on quality and price. The easy-to-use interface supports several regional languages, making it more accessible. During the Grand Shopsy Mela, Shopsy presents a wide range of products at low prices, garnering large consumer turnout and building community among buyers and sellers. This strategy addresses customers' urgent requirements and fosters loyalty by offering value and a wide range of products.