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Starts in 88 days (November 11)

11.11 Coupons & Deals | 4 Verified Brands

11.11 (Singles' Day) generated over $150 billion globally in 2025 — more than Black Friday and Cyber Monday combined — with discounts on AliExpress and other participating platforms reaching 70-90% off on select items.

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Expired 11.11 Offers (4)
Daniel Wellington Expired Daniel Wellington Singles Day Sale: 20% OFF Orders View Store Wish Expired Wish.com Singles Day Sale: 11% Off Sitewide View Store Trip.com Expired Trip.com 11.11 Sale: Up To $111 OFF + Buy 1 Get 1 Free View Store Donner Expired Donner 11.11 Sale: Up To 20% OFF On Orders View Store

11.11 started in China as a self-mocking "Singles' Day" countercelebration to Valentine's Day — the date itself, November 11 (11/11), was chosen because the four "1"s resemble four single people. Alibaba turned it into a shopping event in 2009, and it has since outgrown every Western sale day by scale.

11.11 vs. other major global sale days, most recent full-year data
Event Global Sales Scale
11.11 (Singles' Day) $150 billion+ (2025)
Black Friday + Cyber Monday combined $96.4 billion (projected 2026)

Is 11.11 Only Relevant to Chinese Platforms?

No — while Alibaba's Taobao and Tmall anchor the event, AliExpress runs it as a global cross-border sale reaching shoppers outside China directly, and JD.com runs a competing parallel event on the same date. The promotional window itself now stretches nearly a month before November 11, not just the single day the name implies.

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