Serpstat is a powerful SEO, PPC, and content marketing software for pros. Serpstat, founded by Oleg Salamaha, has grown from a keyword research tool to a full-suite platform for link building, technical SEO, and PPC management. Its easy-to-use interface and wide range of capabilities enable effective digital marketing campaigns. Serpstat is valued for its robust analytics that enable comprehensive competitive analysis and backlink assessments to improve SEO and marketing efforts.