Peesafe released FURR in March of 2021. FURR began with the basics of personal hygiene, releasing a line of razors and shaving accessories. To provide clients agency, regardless of their final decision, the slogan "Let your FURR go or grow" encourages people to use their own free will. The company's first line of products included only shampoos and conditioners, but now they sell a wide range of other beauty aids as well, such as oils, body washes, loofah, acne patches, face serums, and more. A wide range of hair, skin, and body issues are addressed by the collection. There are no hazardous chemicals or animal byproducts in any FURR products. Each item is a synergistic blend of Ayurveda and healthy ingredients, with the primary objective being to supply people with the best possible products.