Ethnic Wear Coupons: 33 Verified Brands | Oct 2026

A silk saree can cost anywhere from a few hundred rupees to several lakh, and the cheaper end is often not silk at all. India's Silk Mark, run by the Silk Mark Organisation of India under the Central Silk Board since 2004, is a label that certifies a product is made of pure natural silk.

Labels and certifications like that matter in ethnic wear, where fabric and craft make up most of the price. This category covers sarees, kurtas, salwar suits, lehengas, sherwanis and fusion wear, from brands such as FabIndia, Biba, W for Woman, Libas, Soch, Manyavar and Global Desi to designers such as Ritu Kumar, House of Masaba and Abraham & Thakore.

Everyday Western clothing is in Clothing, and jewellery to go with ethnic outfits is in Jewelry.

What this category covers

Checking fabric and craft

For silk, look for the Silk Mark label, and for handloom products, the India Handloom Brand mark. Product names often say "silk" when the fabric is art silk or a blend, so read the fabric details rather than the title.

Handwork such as chikankari, zari and block printing takes time and skill, which is why genuinely handmade pieces cost more than machine made versions. Close up photos and the product description usually reveal which you are buying.

Sizes and stitching

Kurtas and suits are sold stitched, semi stitched or unstitched. Unstitched fabric lets a tailor fit it exactly, while stitched pieces are ready to wear but depend on the brand's size chart.

For a saree, check whether a blouse piece is included and the saree's length, which is usually around 5.5 to 6 yards. Readymade and pre stitched sarees suit those who find draping difficult.

Men's ethnic wear

Men's ethnic wear ranges from everyday cotton kurtas to Nehru jackets, bandhgalas and sherwanis for weddings. Brands such as Manyavar and Tasva focus on festive and wedding wear, while FabIndia and many kurta brands cover daily and office wear.

For sherwanis and bandhgalas, the fit through the shoulders and chest matters most, since these are cut close to the body. Many brands offer alterations, and for a wedding outfit it is worth allowing time for a second fitting.

Caring for silk and handwork

Silk sarees and garments with zari or heavy embroidery are usually best dry cleaned. Store them folded in muslin or cotton cloth rather than plastic, which traps moisture, and refold them every few months so creases do not weaken the fabric.

Cotton and block printed pieces can often be hand washed in cold water, but natural dyes may bleed in the first washes. Wash them separately and dry in the shade to keep colors from fading.

Fabrics for the season

Cotton, mulmul and linen kurtas suit hot and humid weather, since they breathe and absorb sweat. Silk, velvet and heavier brocades are better kept for winter weddings and evening events.

Rayon and viscose look like silk or cotton at a lower price and drape well, but they can shrink and wrinkle more. Check the washing instructions, as many need a gentle wash or dry cleaning.

Fusion and Indo western wear

Fusion wear combines Indian and Western elements, such as kurtas with jeans, dhoti pants with crop tops, or jacket style sherwanis. It is popular for office wear and informal functions, and many brands now carry dedicated fusion ranges.

Regional weaves worth knowing

India's regional sarees each have a distinctive weave and origin, such as Banarasi silk from Varanasi, Kanjivaram from Tamil Nadu, Paithani from Maharashtra and Chanderi from Madhya Pradesh. Several carry a Geographical Indication tag, which protects the name for weavers from that region.

Genuine handwoven versions take weeks to make and cost far more than power loom copies. The product description, the weave on the reverse side and certifications help tell them apart.

Wedding and festive shopping

Lehengas, sherwanis and designer wear often need weeks for made to order pieces and alterations. Order well ahead of the wedding or festival, and check whether alterations are included in the price.

When ethnic wear goes on sale

Ethnic wear prices and demand peak before Diwali, Eid, Durga Puja and the wedding season. End of season sales and republic and independence day sales usually bring bigger discounts on everyday kurtas than on festive collections.

Making an ethnic wear coupon go further

Check the return and exchange policy before ordering festive and designer wear, since customized or altered pieces are often not returnable. For everyday kurtas, buying sets rather than separate pieces is often cheaper.